This is genius/awful. I love Guinness, it’s a tasty pint of health and alcohol. I also love gadgets, so you can see while this really appeals to me. Basically it’s a glass that has a QR code on it that is only visible when filled with ‘the black stuff’. It doesn’t work with normal lagers or other inferior drinks (except stouts obviously).
When I first saw it I immediately thought what an absolutely genius idea. But then I read an article about it on Boing Boing (great site if you don’t know it). Apparently it then: ‘tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content.’
I don’t know if this is true (hopefully it is a zeitgeist joke) but if it is then the idea has been downgraded from genius to ‘leave me the fuck alone’. I recently wrote how annoyed I was that every app or programme wants to ‘share’ everything I do with facebook. Now my beer wants to grass me up. Thanks technology.
(Thanks Boing Boing for the image http://boingboing.net/2012/05/18/hidden-pint-glass-qr-code-is-o.html )