This has been a question that has been bugging me for literally 10-15 minutes. Maybe even slightly longer.
I consulted the all-knowing internet and discovered to my horror that opinions were divided on the matter. Some said several short posts a day, others a longer post once a week or two. The divergence ended there thankfully, this wasn’t a youtube comments section or anything.
I have read a few blogs that has one plucky blogger posting several times a day and it ends up feeling like a fairly dull diary or even worse – a twitter feed by a bored narcissist. Blogging is pretty narcissistic as it is (I also work as a journalist so my opinions count more, it’s official) so I wanted to avoid that.
On the other hand, anything more than a 10 day gap between entries ends up with a noticeable dip in readership.
As you probably know if you read this fantastic site regularly I tend to write slightly longer blog entries every five to ten days or so. This is mostly because I am busy with other stupid jobs/life commitments/exciting social events but also because I am lazy and overly verbose without an editor. Plus, this has always been a hobby.
One thing that most bloggers do seem to agree on is that inconsistency is bad. My website has slowly climbed to about 5000 hits a day over a period of years. Which is ok but not great. I want great. So I have decided to take the whole thing a lot more seriously and will henceforth try and be more regular. I am going to aim for twice a week. I will let you know how that affects things re readership in case you are a fellow blogger and are curious about this sort of thing. Which, if you are reading this, you probably are. (Apologies to everyone else, this may have been dull.)
This bound-to-be life changing decision will take effect in the middle of October. I am currently on holiday in Germany drinking litres of beer in preparation. You can’t blog during Octoberfest my friends.