I saw a cool documentary the other day, called ‘Secrets of the Superbrands’ on good old BBC. It was actually pretty interesting given that I generally don’t care about brand names. Perhaps it was because the journalist, the slightly goofy looking Alex Riley, doesn’t care about brands either. I watched it though, because this episode was about technology and I care deeply about lovely, lovely gadgets.
There was one segment on Apple that I genuinely found a bit scary. It was at the opening of one of their shops. This particular one was the store in Covent Garden. Now keep in mind that it is just a shop that sells Apple stuff. That’s all. Yet people had flown in from all over the world and queued up to 24 hours just to be at the opening. They didn’t get anything, they just wanted to be there. Then the staff start cheering and whooping and hi-5ing all over the place and everyone seems to get into a religious frenzy. It really is like a weird cult. One of the happy ones obviously, not a kill yourself and be rescued by aliens type cult. It was pretty weird and quite frankly, very un-British.
I should state at this point that I have nothing against Apple at all. I have both an iPhone and an iPad and love them dearly. If a better phone came along though, I would buy that. I bought the iPad because I wanted something that was light, could easily fit in my bag, had internet connectivity everywhere, and a battery life of 10 hours. If a better device came along, I would buy that instead. I hate netbooks though, they are hard to write on.
When this laptop (the one I’m on right now) dies, I will very probably buy an iBook. The problem I have with the Apple brand is its fanboy base of smug Mac lovers. I am sure it is a better computer but there is no need to be that into it. I don’t mind people who like Macs because ‘they just work’ or ‘have always used them’ or need them because they are good for graphics or editing. I have heard they are a joy to write on too. What I don’t like are people who love all things Apple and look down on you with disgust or pity for having a PC. The reason I have always had windows-based PCs is because you get higher specs for the same money. More bang for your buck. I also used to play a lot of games and games on a Mac are shit. There are hardly any, presumably because Mac owners are doing such important things.
I always liked the Charlie Brooker analogy when he said that Macs were like the Imperial Destroyers in Star Wars whereas Windows PCs were like the Millenium Falcon. You can just add things and random bits to PCs and they sort of work if you bang them occasionally. Thing is I just want a laptop for writing or watching films or doing stuff on the internet. The days of opening up the system and adding new cards and memory are done. I guess I have joined the Empire. I just don’t want to be brainwashed by it.
Here is the first part of the documentary. Watch it all or skip to about 5:30. Watch it and be afraid.